Case Study — Selected Work
Lumière
Aesthetic Studio.
A digital experience as elevated as the care they provide — balancing clinical credibility with the warmth and sophistication patients expect from a premium clinic.
The brief.
Lumière came to us with a beautiful practice and a website that undersold it. Patients saw the results in-clinic, but online the story was flat — and enquiries reflected it.
The goal wasn't a prettier page. It was to carry the studio's reputation through the entire digital journey — from first impression to consultation request — so confidence survived contact with the website.
Designed around the decision.
Three principles shaped every screen — each one in service of moving a patient toward a consultation.
CLINICAL CREDIBILITY
Clinical language, credentials and results placed where hesitation forms — before the booking decision.
WARMTH IN THE DETAILS
Editorial typography and restrained motion that mirror the studio's serene, private atmosphere.
ONE DECISION PER SCREEN
Every view leads somewhere — from treatment discovery to consultation, with nothing competing for attention.
Measured from day one.
We built measurement in from the start — so Lumière knows not just that the site performs, but why.
Fewer steps to a consultation request
Time spent on treatment pages
Dead ends on the path to booking
Your clinic deserves a better website.
If your digital experience doesn't reflect the quality of your practice, let's change that.
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